Passionate about farming and food but frustrated with traditional methods of selling cattle through the saleyards, Allen and Lizette Snaith decided to think outside the square. They began selling sides of beef to local and Melbourne families and the exceptional feedback sparked what has become Warialda Belted Galloways Beef.
After attending a Farmers’ Market conference in 2005, WBG began selling at Victorian Farmers' Market Association markets. They've since attained accreditation, proving farmer direct authenticity of their stalls.
In 2006 Allen and Lizette attended Slow Food's Terra Madre (‘mother earth’) in Turin, Italy, to research traditional European meat processing methods. This became a fantastic opportunity to meet other business owners within the food and agricultural industry. From this inspiration the WBG Beef smallgoods range was born.
The sustainable philosophy of ‘nose to tail’, ‘paddock to plate’ and curing to minimize wastage stood out as something they do inherently in Europe, and aligned perfectly with their existing grass fed, slower maturing, rare breed belties.
Combining the stud cattle business, commercial cattle operation and the retail beef venture has been exciting and enlightening. The constant evolution of the food and beverage industry means that consumers have become more discerning, with an awareness of food production and manufacturing. Having regular direct contact with customers ensures WBG keeps up to date with the latest requirements/trends and adapts accordingly to maintain high standards and expand their product offering.
To see what others have posted online about Allen, Lizette and Warialda Belted Galloways please visit 'Talking About Us'